Hot sale physiological footwear--MBT shoes

Switzerland ROMANSHORN January 12, 2010 to electricity / Xinhua-PRNewswire / - US-based market research firm The NPD Group, Inc. The new data show that the physiological types of products are selling shoes. Physiological shoe soles are not fixed, this tectonic modeling in the soft, uneven natural barefoot walking on the road situation, it can activate the small muscles of human body. NPD said that as of November 2009 in the one-year period, this footwear sales over the previous year increased by 4 times. NPD tracked through the company's four retail channels in the United States to calculate physiological footwear market value of $ 76,000,000. Trade magazine "Footwear insight" physiological footwear estimated global market value of $ 100,000,000. Physiological footwear sales in the United States a large part of women from the color matching and shaping effect for the needs of buy the shoes.

The rise of physiological footwear for the entire athletic footwear market has had a significant impact. NPD said shoes are now physical sales of sports shoes in the United States has accounted for nearly 25% of the share. Physiological functions that are not sports shoes sales have dropped 12%.

Categories investors selling MBT shoes are physiological benefits for most brands. The Swiss company has invented the concept of no fixed soles, the market is now sold in more than 30 million pairs of Physiology 500 shoes, double-digit growth rate of the enterprise.

MBT shoes, as the only access to many features of academic research to be proved on its brand and continue to maintain leadership in most markets. Unlike other competing brands of the brand as only concerned with color matching and shaping women's needs, it is doctor recommended for the relief of back and joint pain.